Melbourne Clothing Labels Clothing labels come in a number of shapes and sizes, and have a number of different uses. And thankfully for Melbourne consumers, there are over 30 Melbourne businesses that cater to this niche market.
That's handy when you consider the city's obsession with great quality clothing at reasonable prices.
When you first hear the phrase "clothing labels" it's common to think of the popular "designer" labels that grace catwalks and adorn fashionable boutique stores and shopping centres. However, these are a type of branding of those particular labels.
When industry talks about labels, they're referring to the actual labels themselves that are woven, printed and clipped-on to clothing garments.
For example, a high school may want to have their logo placed on blazers as part of their school uniform. Clothing businesses may want to put size labels on their clothing so that customers can identify and select a size that suits them. And customers may want to get funky and print a picture of their face on their t-shirt...
So what types of labels are there?
Labels fall into a number of categories. Of the lot, woven labels and woven badges tend to be the most commonly used. With these types of labels, a logo, slogan or other type of graphic is woven onto material (usually with a weaving machine). This material is then sewn onto the garment to be sold.
Woven labels and badges are the labelling solution for school uniforms, sporting teams and work place uniforms such as hospitals and nursing homes.
Iron-on tags are also quite popular. With these types of labels, a logo, slogan, image or other type of graphic is printed onto heat-sensitive material, which melts when it's heated. This heat-sensitive material is then place on the garment to be sold, in the position the graphic is to appear.
Later, when the two materials are ironed together, the heat-sensitive material melts, allowing the graphic to bleed onto the garment, permanently staining it with the design of the graphic.
Swing tickets are other lesser known labels which carry product information and reinforce brand image.
So which type of label should you use?
Clearly, the type of label you should you depends on what you're using it for. If your purpose is to attach a logo for your work place uniform (for branding and to look more professional), you'll need to consider how you want the label to work with the look and feel of the other parts of your uniform.
So you should probably look closely at things like the colour and fabric types of your garment. The right look can make the world of difference to the way customers perceive your business. In this instance, I would recommend that you consult with a clothing label retailer to discuss your needs and get the best results for your business.
Conclusion
Given the perceived value that branding gives your products, especially in a city as cosmopolitan and fashion savvy as Melbourne, choosing the right clothing label for your brand can make a considerable difference.
Steve Karagiannis encourages Melbourne clothing business owners to improve their product image by using quality clothing labels. Steve also reveals fiendishly clever business growth secrets at his website [http://MelbourneBusinessPortal.com], where he offers a free 10-day trial.
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