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I'm going to give you 6 ways to convert old leads into cash paying customers. Call it your very own instant direct marketing solution. Basically, I'm going to show you how to turn trash into treasure. Call it what you want: Money for nothing; Money out of thin air; whatever you want to call it, converting old lost leads into customers is a PROFITABLE strategy. Make this a priority this year.
6 Ways To Convert Old Leads Into Cash Paying Customers
1: Start the process again. Re-enter old leads into your marketing funnel as if they were fresh leads.
2: Different products. Offer these old leads different products. Offering a low-cost, low-time Evening Seminar has worked well in the past for my clients.
3: Same offer, different media. Here your pitch is the same, you just change the media and or format. Use CDs, DVDs, Tear Sheets, Fax Broadcast, Tele-Seminars.
NOTE: CONVERTING OLD LEADS VIA TELE-SEMINARS: Several of my Clients and Members are testing tele-seminars to convert old leads into members/customers. We're doing it here at Crocodile Marketing too; and I'll fill you in on the results in the months to come. Anyway, the strategy is a simple one... and many have proved its effectiveness. You contact your old leads, via many different media (Email, Fax, Post) offering a FREE tele-seminar. On the call, give some good, solid "what-to" information, prove what you say is true and then make them an offer they can't refuse.
4: Same product, change offer. Here you're selling the same product, but you change the offer. Usually, the stronger the offer, the more sales you'll get.
5: Same product, different angle. There are many angles you can take in copy; many different benefits you can highlight. Say your lead angle was "make more money", you then test a new angle such as "save money", "work less for your money" and so on.
6: Swap or sell them. There are other companies targeting the same market as you. You can swap old leads with them or sell/rent your list.
This will take some work and lots of careful testing and measuring although the rewards on offer far outweigh the time and effort.
Think about this for a minute. The more ways you can find value in your old leads, the more you can afford to aggressively generate leads in the first place. Let that sink in; then smile.
I'm always pushing all my clients to generate more leads using ALL available media; to diligently follow-up; to create a game plan for old leads that puts money in the bank. I'm not going to come round to your place checking up on you to see if you do this or not. We're all adults here. But if you're smart, you'll go back over the list I just gave you and highlight which techniques you'll be using. There's money in your old leads. My advice is go get it.
Pete Godfrey came from being a rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia. If you want access to more direct marketing solution you'll find there's a whole smorgasbord of ideas available in this FREE report "The Ultimate Copywriting & Marketing Secret" valued at a very real $99, get it now at petegodfrey.com.
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Batsu Game - Hajike Crocodile Dentist Taikai (Special) part 1
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