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R the oldies radio stations vanishing w/ their listeners?
I ask this because I remember one radio station that used 2 play oldies, i.e. Beatles, Elvis, Motown artists, etc. That station changed 4mats a few years ago, & now in Bakersfield, there r no oldies stations. The only poplar music I hear on terrestrial radio that's old is either classic rock or old school. Thus, I presumed that the oldies listenership, perhaps older then the baby boomers, r dying off. Is that a valid hypothesis? Has a diminishing # of listeners killed off the oldies station here in a small-town market like Bakersfield, & is it doing the same in similar cities (e.g. Council Bluffs, Knoxville, Duluth, Las Cruces, etc.)? & r the large-market cities also vulnerable?
Well, if it's any indication, the oldies station in New York (WCBS-FM) just came back on the air in July after being gone for 2 years.
During the 2 year absence, the station was replaced with the mechanized "Jack-FM" format. New Yorkers didn't like the absence of local flavor, and missed their oldies radio. Jack bombed...
CBS updated their format a bit, calling it "Greatest Hits" instead of "oldies". The content now has more 80's and less 50's compared to the pre-Jack format.
So, it seems that the oldies format needs to follow the listeners to survive, rather than stick with a shrinking audience (as you say). They never used to play 80's, but now 80's songs are oldies too. I think there's still a market if they adapt a bit.
peace
.
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