Campaign Guide

Dec

by Charlotte

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DUST TACTICS OPERATION CYCLONE
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TRAVELLER RPG SUPPLEMENT 9 - CAMPAIGN GUIDE (MONGOOSE PUBLISHING)
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Pathfinder RPG Gamemastery Guide - Damaged
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OEJ ~ Shadowrun~ Corporate Intrigue
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AD&D 2nd Edition - The Castle Guide
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Dungeons & Dragons Lot
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AD&D / d20 SWS: Second World Sourcebook - Ships Fast!
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Bruce Monnin Boardgamer Guides PanzerBlitz Special Issue MINT
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Here are a few ground rules:

Relevancy

If you want to sell your laptop, you wouldn't list the ad under desktops, would you? On the other hand, at Google Adwords the notion persists that the more adwords, the better - whether it fits or not.

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AIDA

AIDA stands for Attention, Interest, Desire and Action. In conjunction with an Adwords campaign it means:

a convincing headline is half the rent. It's important to place the search criterion in the headline and in the actual text of the ad.

Google bolds these keywords which increases CTR and makes the ad cheaper in the bottom line.

Adwords is a popular way to market products and services. The ads are immediately placed online and generate instant traffic.

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